ECD School Feeding

How We Do This

JAM SA is currently feeding over 120 000 children in more than 3 000 centres in 9 provinces across the country (Gauteng, Limpopo, KwaZulu-Natal, Eastern Cape, Western Cape, Free State, North West, Northern Cape, and Mpumalanga).

Programme objectives:

  • Save lives
  • Promote education
  • Develop communities
  • Create value chains


When entering a community, JAM SA begins with food, the most basic of needs, providing a highly nutritious porridge to the children who attend JAM-supported Early Childhood Development (ECD) and care centres. Every day the children enjoy a Red Bowl of JAM porridge, which provides them with 75% of their daily macro and micronutrient requirements. The porridge, known as CSS+ (Corn Soya Sugar Blend) consists of 70% corn, 25% soya, 5% sugar and is fortified with micro and macro nutrients. It costs R50 to feed a child for a month, R600 to feed a child for a year. JAM SA is currently feeding over 120n000 children in more than 3 000 centres in 9 provinces across the country (Gauteng, Limpopo, KwaZulu-Natal, Eastern Cape, Western Cape, Free State, North West, Northern Cape, Free State and Mpumalanga).


In January 2014, JAM SA expanded to Limpopo province with the help of Flying for Life, a PBO that uses small aircraft to fly in vital resources to communities in need. The partnership provided a nutritious breakfast in JAM’s signature Red Bowl to 2 000 beneficiaries who attended ECD centres in rural villages in the Ha-Makuya Local Municipality that falls in the Vembe district, which borders Zimbabwe to the north and the Kruger National Park to the east. By the end of 2015 JAM expanded to the Thohoyandau and Elim areas and now reaches 7 300 children.


KwaZulu-Natal (KZN) has expanded in the last few years, thanks to the assistance of several implementation partners (other NPOs) on the ground. By the end of 2019, we were feeding 25 359 children every single day in 514 centres. Our KZN partners include Future Stars, Nation Changers, Siyakwamukela, Rotary Club Umhlanga, Focus on iThemba, The Domino Foundation, Thanda, MNCP, Community Chest, Mphumalanga Association and Crossroads.

Through these partners and other local community Forums, JAM is able to cover some of the neediest areas in KZN.


JAM formed a partnership with Realeboga Bakubung, an NGO that provides accredited training to ECD practitioners in Thaba Nchu in June 2016. This served as JAM’s entry into the Free State. The programme started with 35 centres and reached 998 children and later added 15 centres with a combined total of 487 children. At the beginning of January 2017, JAM expanded to Bethlehem with the assistance of CRC Bethlehem and Tshepang Trust. This expansion led to the support of 30 ECD centres and the feeding of 838 children. With the help of E models, In March the JAM ECD nutritional programme spread to Bloemfontein and has recently started supporting 15 centres, feeding 347 children. JAM SA currently supports 99 ECD centres in the Free State province reaching a total of 3858 children daily.


In 2016 JAM SA partnered with Rustenburg SA Congress in Rustenburg where a total of 33 ECD centres and reached 1557 children in the Rustenburg area and the rural villages. JAM SA then partnered with Potchefstroom SA Congress where a total of 26 ECD centres and 1310 children were reached. There was also another expansion in Klipgat/Mabopane where  24 ECD centres and a total of 880 children were reached. In 2019 February JAM SA expanded to Makapanstad where a total of 25 ECD centres were added to the programme and 1000 beneficiaries were reached. JAM SA now feeds 4012 children in the whole province of North West in partnership with Rustenburg SA Congress, Potchefstroom SA Congress, Kgatontle Forum in Klipgat and Makapanstad SA Congress.


JAM has been serving communities in Gauteng since 2005 when the Nutritional Feeding programme was introduced to Orange Farm, feeding 5 000 primary school beneficiaries. At the end of 2015, JAM SA was supporting over 694 Early Childhood Development (ECD) centres in the province, reaching more than 37 500 children every day. JAM SA now operates extensively across the province from Orange Farm to Soweto, Ekurhuleni, Johannesburg CBD, all the way to Hammanskraal on the other side of Pretoria. JAM SA is also training and mentoring micro-farmers and ECD centres in food gardening. With JAM’s headquarters in Johannesburg able to accommodate international volunteer groups, Gauteng is also the site for most of JAM SA’s ECD Makeovers.


JAM expanded to Mpumalanga in January 2017 in partnership with Penreach and Ntataise Lowveld, which are NGOs providing support and training to ECDs in rural communities. This partnership has led to the support of an initial 52 ECD centres and 21 playgroups in various parts of the Nelspruit / White River area. In Mpumalanga JAM SA currently feed 4713 children in 88 ECD centres that are in the Nelspruit/ White river areas.


JAM SA has been operating in the Eastern Cape since year 2012, we began supporting 101 Early Childhood Development (ECD) Centres based in the former Transkei with Nutrition in partnership with Rhema Umtata Christian Church (RUCC). JAM SA is now supporting a total of 433 ECD Centres based in 5 district municipalities of the province. On a school day, JAM SA oversees the feeding of 18000 children. This reach is in partnership with local stakeholders such as The Rotary Club of Gately, Ubunye Foundation, Rhodes University, Burgersdorp ECD Forum, Sidibene Ngomntwana ECD Association, SA Congress for ECD and Friends of Chintsa.  Despite the everyday challenges of dreadful roads, bad weather, poorly constructed ECD centres and minimal teacher training, JAM SA remains committed to making a difference to the children of the Eastern Cape.


JAM SA branched out into the Western Cape in September 2014 with its first partners the Bhabhatane Project in Franschhoek and Sikhula Sonke in Khayelitsha. This saw the introduction of the JAM nutritional programme feeding approximately 700 children daily in Franschhoek and 2,800 children in Khayelitsha. We now feed 12378 children in the province through nine partners across the areas of Franschhoek, Langa, Klapmuts, Atlantis, George, FisanteKraal, Khayelitsha, Masiphumelele, Strand and Mitchells Plain. This has been done in partnership with Badisa, Bhabhathane, ELRU, Sikhula Sonke, Valley Development Project, Masikhule, SAEP, Stellios and FCW. It is encouraging to note how important holistic, quality Educare has become in all of these partnerships.


At the beginning of 2016, JAM SA moved into Kimberley in partnership with the CRC church where a total of 9 ECD centres and 213 children were reached. Due to the impact that this partnership was making with CRC in Kimberley, CRC Upington in 2017 also came on board with 8 ECD centres and a total of 326 children were reached. We are currently reaching 1861 children in 42 ECD centres in the Northern Cape of which 21 ECD are in Kimberley and 21 in Upington.